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Symbolics Marketing Strategy
Date: Wed, 24 Jan 90 09:15 PST
From: taylor@CHARON.arc.nasa.gov (will taylor)
I propose that Symbolics bundle CLIM, Concordia, Statice, & Joshua into
Genera for NO increase in software purchase/maintenance costs to users.
Then agressively market these capabilities which would now be part of
the basic Symbolics Genera operating system.
- Will Taylor email@example.com
I strongly second the idea that CLIM ought to be bundled (perhaps
eventually becoming THE interface). It seems a little too naive to ask
that the others become bundled, but although I would love to have each
and every one of them, I have not been able to adequately justify their
purchase because of cost. Concordia ought to be price competitive with
other desktop publishing tools (I know, it's MORE than just...). I
would definitely buy it for $5,000. I don't know how much Statice ought
to cost. All I know is that every time I've looked at my budget I've
come away thinking I'd be better off getting Sun products A, B, C, and D
rather than merely Statice right now (i.e., usually equals 2 to 4 other
products combined). Joshua costs as much as KEE and is harder to "sell"
to management than KEE. $7500 would be nice for Joshua.
Just some humble opinions from a greedy miser :-)