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symbolics pricing strategy

How come my Symbolics sales office is quoting me a list price for 16MB
of NuBus memory for a MacIvory system at $9800, but calling National
Semiconductor at 800/538-8510, they quoted me a list price of $6075 for
the same memory?  I don't believe either price includes our corporate
discount.  So, my second question is, is there any reason I should buy
my memory from Symbolics?

It's not like I haven't seen this before, but wouldn't Symbolics be
better off telling their customers to go elsewhere to buy peripherals
because they can't compete?